Thursday, September 11, 2008

Artist survival skills

This book has been developed for two reasons. One: Success in the visual arts, no matter how you define it, comes more readily to artists who manage their careers professionally but Canadian visual artists have few resources to guide their professional development. And two: There is a particular knowledge deficit in the community of Canadian visual artists concerning the importance and techniques of marketing and sales.
Whereas there a many worthwhile books for entrepreneurs on starting and growing a small business, this book looks at key components of small business theory and discusses them in the context of a creative skills-based small business—the self-employed Canadian visual artist or crafts person. It was produced in order to motivate and assist Canadian visual artists and crafts persons seeking to increase the percentage of their income that comes from their artistic practice.

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