History of Pepsi Logo Design
Around 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, began experimenting with different soft drink mixtures. Like many pharmacists of those days, he served his customers refreshing drinks created by him. His most popular beverage was something he called "Brad's drink" made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. In 1898, Caleb bought the trade name "Pepsi Cola" for $100 from a competitor that had gone broke. At the same time Bradham's neighbor, an artist designed the first Pepsi logo. The instant popularity of this new drink led Bradham to devote all of his energy to developing Pepsi-Cola into a full-grown business. During decades Pepsi had its ups and downs but is now one of the world's most famous brands, much like its rival Coca-Cola. In time, the Pepsi logo went through redesigning and modifications, now being the three-dimensional globe against an ice blue background the word Pepsi in the foreground. Pepsi has always been one of the most heavily advertised carbonated drinks, so much so that the Pepsi logo is marked in the minds of people across the globe and it no longer needs to be accompanied by its name. The symbol says it all.
Info from http://www.logoorange.com
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